The goal of this project is to create consistent posts for the Instagram social network. The idea is to develop a set of templates that make it easier to apply the monthly content plan, ensuring coherence and efficiency in the posting process. Each template is designed to clearly identify the type of post it represents, allowing for quick recognition and a cohesive visual identity across all publications.

The brand, established in 2013, specializes in manicure services. Therefore, the visual style and tone of the posts were developed to reflect the brand’s identity, professionalism, and long-standing experience in the beauty industry. I am also responsible for the monthly content planning, ensuring that all posts align with the brand’s strategy and aesthetic consistency.