The management of the social network Instagram was based on the planning of all the monthly content as well as its creation - stories and posts. All content is created after analyzing relevant topics for each month as well as topics requested by followers. 

A grid is created with the objective to showing all the posts of the month. Each one of them is prepared to the smallest detail with all the structured text and subsequent assembly to be applied on Instagram - in the case of carousel, all pages are previously created. The same happen with the stories, all of them are created before the start of the month to ensure there is interesting content throughout every day. 

In addition to the programmed content, "organic" content  is created, that appears spontaneously throughout the month.