The main objective of this project is to develop a consistent and visually cohesive presence on Instagram. To achieve this, a series of templates were created to support the monthly content plan, making its implementation more practical and organized. These templates also help to easily distinguish each post category, ensuring clarity and a strong, unified brand identity across all publications.

The brand focuses on vegan products and represents a Portuguese identity built on trust, authenticity, and quality. These values are reflected in the visual and tonal direction of the posts, aiming to convey confidence and a sense of connection with the audience while maintaining a clean and modern aesthetic.